The world’s best flyfishing publication

Join

owned by flyfishers and produced near the water

New Membership gift membership

Latest Issue

Issue 17.3

Read now

Shop Independent!

Use coupon code SOFLY26 for 26% off the Fly Away Hat

Expires 05/31/2026

Shop now

Benefits of joining

Home Delivery

Delivered to your home at 20% off the newsstand price.

Product Discounts

Members receive 20% off all merch and back issues.

Online Archives

Full access to our library of online issues.
HOOKED: Photographer and Guide Jeff Forsee Reckons With Flyfishing Obsession HOOKED: Photographer and Guide Jeff Forsee Reckons With Flyfishing Obsession

Video Exclusive

Hooked

Photographer and Guide Jeff Forsee Reckons With Flyfishing Obsession

View Now

Shop

View all
Product mockup Product mockup
Full Zip Cozy

$59.95

Product mockup Product mockup
The Cozy

$49.95

The Flyfish Journal and Flylow Collaboration: The Fly Away Canvas Hat with custom pattern and gold patch. The Flyfish Journal and Flylow Collaboration: The Fly Away Canvas Hat with custom pattern and gold patch. Photo: Copi Vojta
Flylow x TFFJ Fly Away Hat

$34.95

Grey Howler x TFFJ Hat Grey Howler x TFFJ Corduroy Hat
Howler x TFFJ Gray Corduroy Hat

$34.95

army alpine zip hoodie
Army Alpine Zip Hoodie

$65

Sage Alpine Hoodie
Sage Alpine Hoodie

$59.95

FRQNCY ZIP HOODIE

$89.99

FRQNCY POCKET TEE

$49.99

FRQNCY crew neck sweatshirt
FRQNCY Crew Sweatshirt

$69.99

Jake Keeler Artist Tee

$34.95

The Flyfish Journal Greeting Cards The Flyfish Journal Greeting Cards
Greeting Card Set

$39.99

Buff x TFFJ neck tube
Buff Neck Gator

$12 $20

Jake Keeler Artist Tank

$29.95

TFFJ Sticker

$2.25 $3

Howler Bros X TFFJ Gold Cord Hat

$34.95

All Day & All Night Tee

From $24.95

Die Cut Sticker

$8

Fly Away Tee

From $24.95

Coal x TFFJ Bucket Hat

$39.95

Blue Skies Ahead Tank

$24.95

Coal x The Flyfish Journal Beanie

$24.95

The Hatch Outdoors Tee

$19.95

The Pesca Hoodie

From $39.95

The Flyfish Journal zip hoodie. TFFJ zip hoodie logo close up view.
The Zip Hoodie

From $39.95 $59.95

The Flyfish Journal hoodie Close up look at the TFFJ Logo hoodie.
The Pullover Hoodie

From $35.95

Our Sister Titles